On Wednesday at the annual Google I/O developers’ conference, don’t be shocked if Bard. A conversational chatbot akin to ChatGPT, commands all the attention before CEO Sundar Pichai takes the stage. This year’s I/O would be a chance for Google to show developers how it will include AI in Search and the company’s other well-known products. Google is under pressure to stay up with Microsoft in the impending race for artificial intelligence, and the reason is very obvious. According to Chirag Dekate, VP Analyst at Gartner, “Google has always been synonymous with AI, and the emerging focus on Generative AI brings the battle for cloud AI leadership in a zone where Google is better positioned to compete.”
Google has long been the leader in search and has introduced AI-powered products like Gmail and Chrome. However, the introduction of ChatGPT, a chatbot that answers user questions with a prompt, has drawn attention to generative AI, and out of nowhere. Microsoft—a major investor in OpenAI, the company behind the most popular chatbot—has emerged as a rival to Google. The multi-billion dollar investment made by the Redmond-based company in OpenAI enabled. It to launch its Bing search engine in February with cutting-edge GPT-4 technology.
Microsoft now has a successful product that can seriously challenge Google Search.Aa firm that previously lacked popular consumer-facing products like those of the search giant. In fact, in reaction to ChatGPT’s success, Google reportedly declared a “code red” business emergency and hurriedly launched Bard. A search-focused chatbot built on the LaMDA big language paradigm.
While Bard, Google’s conversational chatbot, can also answer queries, compose text, and have instructive conversations. Initial feedback has been less than positive. Not only was Bard not viewed as a more widespread public demonstration than ChatGPT. But Google’s own staff also condemned the chatbot in internal messages, calling it “a pathological liar.”
While Google has repeatedly stated that it wants to make sure that its products are responsible and safe before releasing them. The truth is that the company is in a similar position to Microsoft two decades ago. Waiting for the technology to advance before releasing a new product. Both ChatGPT and Bard are known to make mistakes.
“The current stage of Generative AI maturity continues to be formative. And it is premature to proclaim that any single cloud provider dominates the nascent Generative AI market.” Continued Dekate from Gartner.
Google is well-positioned to compete with Microsoft in generative AI, according to analysts. But Google must still respond to the question of whether it will eventually mix Bard with its core search or how far it will go to separate the two.
It is unclear whether Bard will develop into Google’s core product and replace how people search for information. On the web in the future, given that the majority of the company’s revenue comes from search ads.
Google wants to demonstrate at I/O how Bard and search with “Generative AI” can coexist. Microsoft seems to be a major player in AI right now. Therefore Google has to catch up in order to implement new AI-driven features across its most important products. Google must demonstrate how AI can help businesses, not simply consumer-focused goods.
When examining what is happening in the AI industry, and the current generative AI moment in particular. It is vital to break out the consumer image from the commercial and enterprise picture, according to Rowan Curran, Analyst – Generative AI, Forrester Research.
