Meta’s Threads App Surpasses 100 Million Users in 5 Days, Taking ChatGPT’s Crown as Fastest-Growing Consumer Product
Meta’s new text-based social media app, Threads, has surpassed 100 million users in just 5 days since its launch. This makes it the fastest-growing consumer product ever, surpassing OpenAI’s ChatGPT, which took two months to reach the same milestone.
Threads was launched on July 6, 2023, with the aim of becoming “the public conversation app with 1 billion people on it.” The app is designed for close friends and family, and it allows users to share photos, videos, and text messages in a more intimate setting.
Meta CEO Mark Zuckerberg announced the milestone in a post on Threads, noting that demand for the app is “mostly organic” and that many promotions haven’t even been turned on yet.
Twitter has accused Meta of using its trade secrets in the development of Threads, but Meta has denied these allegations.
The success of Threads is a sign of the growing demand for text-based social media platforms. In recent years, there has been a backlash against the increasing dominance of image-based platforms like Instagram and Snapchat. Threads offers users a more personal and intimate way to connect with their friends and family, and it is likely to appeal to those who are looking for an alternative to the more superficial platforms.
It remains to be seen whether Threads will be able to maintain its momentum and reach 1 billion users. However, its early success is a major coup for Meta, and it could pose a serious threat to Twitter.
