Meta’s Threads App Surpasses 100 Million Users in 5 Days, Taking ChatGPT’s Crown as Fastest-Growing Consumer Product
Meta’s new text-based social media app, Threads, has surpassed 100 million users in just 5 days since its launch. This makes it the fastest-growing consumer product ever, surpassing OpenAI’s ChatGPT, which took two months to reach the same milestone.
About Launch
Meta launched it on July 6, 2023, with the aim of becoming ‘the public conversation app with 1 billion people on it.’
The app helps users share photos, videos, and text messages with close friends and family in a more intimate setting
Meta CEO Mark Zuckerberg announced the milestone in a post on Threads. He said demand for the app is ‘mostly organic’ and many promotions haven’t even been turned on.”
Twitter has accused Meta of using its trade secrets in the development of Threads, but Meta has denied these allegations.
The success of Threads is a sign of the growing demand for text-based social media platforms. In recent years, there has been a backlash against the increasing dominance of image-based platforms like Instagram and Snapchat. Threads offers users a more personal and intimate way to connect with their friends and family, and it is likely to appeal to those who are looking for an alternative to the more superficial platforms.
The question remains whether Threads can maintain its momentum and reach 1 billion users. However, its early success is a major coup for Meta, and it could pose a serious threat to Twitter.
Growth
The app’s rapid growth can be attributed to its seamless integration with Instagram, which allowed millions of users to create an account with a single tap. This massive, built-in user base provided the critical mass needed for an explosive launch. Furthermore, a general sense of fatigue with Twitter, particularly under its new ownership, has driven many users to actively seek a viable alternative, which has benefited the platform. The timing of Threads’ launch capitalized on this perfect storm of user discontent and a ready-made audience. Its early performance suggests consumers have a powerful desire for a new social space that focuses on conversation rather than curated visuals.”
